Ask me how BigCommerce eCommerce Platform Grow Your Business

Roshan Lal March 3, 2022July 12, 2023 bigcommerce product customization, bigcommerce website

With the growth on internet, placing order of products online has become extremely convenient for all of us. Isn’t it? This is made possible by the ecommerce platforms which allow us to shop from anywhere and anytime. The traditional business setups have become ruptured by ecommerce businesses which have changed the way industries used to function earlier. It therefore becomes crucial to choose an eCommerce software platform which can boost your business growth. It is of utmost importance to find a relevant platform to suit your long-term business goals and you should not be in a hurry to select one.

But it is not as simple as it seems as taking care of the operation part of an online store becomes challenging for the companies when the traffic starts flowing in. While the setup of an e-store may be free from hassles, but to survive the competition and bringing in decent conversions may become challenging. This is the stage where shopping automation becomes the need of the hour.

Several e-Commerce software solutions are available these days, but one platform which has shown exceptional potential for serving the needs of the growing business is BigCommerce. Let us gain an insight of this software platform:

Needless to say that this BigCommerce Enterprise is a highly sought after platform as it not only lets online merchants to promote their products and interact with their customers, but it also enable big corporations to expand their business operations. We are here to help you gain insight of the most important BigCommerce features. Here, we will walk you through its advantages and disadvantages, so by the end of it you will be in a better position to understand if this e-commerce solutions is right for you or not.

Let’s first understand about Big Commerce!

BigCommerce is a ‘hosted’ ecommerce medium which is for-profit to enable entrepreneurs build an online store and sell their products online. Now what do we mean by hosted? It means it functions on its own servers so that you don’t have to make a purchase of web hosting or do any installation in your computer. You can create and in fact maintain your store from anywhere till the time you can access internet and a web browser.

In addition, BigCommerce has come up with a new version known as BigCommerce Enterprise, which is tailor-made to big corporations and provides additional features and capabilities. Even though its name is different, BigCommerce Enterprise has a competitive interface as well as feature set.

BigCommerce Enterprise is known as SaaS, i.e. Software as a Service Solution which means you can’t purchase it, but can buy its subscription on a monthly basis. However, BigCommerce Enterprise Pricing tends to fluctuate and not fixed which is dependent on the number of orders.

BigCommerce Features : Let’s Understand in Detail

BigCommerce Enterprise offers you a range of features with the help of which you can run and expand your online business with a lot of ease, from usual functionality to security to scalability, including so much more bigcommerce product customization.

Customization and Functionality

These are the most crucial features of a website. In BigCommerce, the software that you get helps you in bettering your online store. With the help of this platform, you can customize your website as per your requirements. Integrated features stimulate traffic and income thereby leading to both bigcommerce B2B as well as bigcommerce B2C activities. It has ample number of layouts as well as configurable elements to let your customers a hassle free shopping experience. Everything has been created to keep the ease of the user in mind. Get in touch with a BigCommerce design and solution development enterprise that may assist you in accessing tailor-made templates suiting your business requirements.

Unlimited Products, Bandwidth and File Storage

BigCommerce Enterprise offers unlimited storage capacity, catalog size and even monthly requests that your website receives. This is the case even with the “Standard” tier so that there is no need of up gradation and hence no issues with the loading of products.

Omni-Channel

Omni-Channel Selling implies selling over numerous channels. This software technology offers your customers multi-channel experience which lets them buy from wherever they want. Its approach is seamless in the sense that while expanding to multiple platforms you can still control everything from a single, easy-to-access point.

This feature acts as a common connecting link between physical retail, online markets, social media as well as online advertising. Omni-channel enables you to get in touch with your customers when they begin their search by listing your products on such websites as eBay and Amazon.

Less Downtime

BigCommerce like many cloud-based platforms are based on 99 percent uptime rate. This becomes a significant marker for sales and customers’ faith as buyers can bank upon such stores which stay open even during flash sale or holiday rush. Another benefit of cloud hosting is that you will not have to invest in its updates and maintenance.

Secure ecommerce Platform

When it is about building your brand online, then security becomes a big factor. Unlimited bandwidth, multiple domain names, quick content delivery and a shared SSL Certificate come under Big Commerce’s security and hosting capabilities.

In order to prevent potential threats and unauthorized access, there are:

Level 1 PCI Compliance Perimeter
File Integrity Scanners
Server Specific Firewalls
24/7 Human Monitoring Work Together
Intrusion Detection Software

With these elements combined, you can focus on selling instead of worrying about security or shopper’s safety.

Product Swatches

In all BigCommerce plans, you will get varied choices in terms of colour, size and pattern. Checkboxes, dropdowns and size pickers are amongst those formatting options present in BigCommerce. Sellers can access samples of pictures and different colours to help your clients get a brief overview of every variety of products with visual representations.

SEO Advantages

In order to attract visits and drive traffic, Search Engine Optimization (SEO) is a crucial aspect of building your brand. If you optimize your website, it will definitely have an impact on the search engine results and how many people it is visible to. The SEO tactics in BigCommerce Enterprise make optimization quite easier. Every page of a personalised website built with BigCommerce is created with HTML hierarchy and elements.

CDN, i.e. Content Delivery Network in BigCommerce focuses on the speed of your website and helps in bringing down loading time, thereby leading to happy customers’ service and an excellent search engine rating.

Customer Groups and Segmentation

In the “Plus” plan and above, BigCommerce allows sellers to create categories of customers which is termed as segmentation. This functionality helps all types of stores, especially stores with B2B setups.

You can create group segmentations of clients under loyalty program in order to send them special offers, a membership group to receive discounts, a wholesale group to get lower quotes and a tax-exempt group to receive exemption from tax. Merchants can also choose to limit a few of their product categories to a specific demography.

Advantages of BigCommerce e-Commerce Software

BigCommerce Next (BCN):

It is an updated version of BigCommerce’s actual shopping feature. BCN is what differentiates BigCommerce from its contenders, i.e. Volusion and Shopify. Significant improvements that have been made with BCN which allows smooth execution of marketing strategies are:

Integration with Google Trusted Stores
Mobile Friendly Ecommerce Platform
Easy Payment gateway Integration PayPal, Apple Pay, Amazon Pay.
Active themes that function across devices
A blogging framework
Analytical Traffic Engine Tool
Updated BigCommerce Application Store

Seamless Usage and Integration

This platform allows seamless use and a hassle free interface where you can easily set up your store. You get the option to examine your inventory, automated returns are generated, payment gateway connection is easily established, store data and identifying bestsellers are a few user-friendly characteristics in BigCommerce.

BigCommerce is a huge store with multiple features which are already included in the shopping cart. You can use third party apps to improve the functionality of your online business. As the owner of the store, you can switch to these applications to improve your marketing activity, tracking your advertising and improving your customer service.

Well Synchronized with Mobile Devices

BigCommerce is also well synchronized with mobile devices, which is a big advantage. You can optimize your shopping cart without any hassles for mobile devices. This is an advantage which you couldn’t have managed without in today’s times.

Impeccable Support and Assistance

When it is about eCommerce software platform, you would need some assistance. This is what you will find here with BigCommerce. They provide 24/7 assistance, so that your every query is resolved. This way you are more relaxed and can operate your store with more proficiency.

Payment Gateways

All major payment gateways are supported by . In the shopping cart, you can easily integrate such payment methods as Google Checkout and PayPal. This platform is expandable, versatile, easy-to-use and also offers you ‘out-of-the-box’ features thereby making it a popular choice for those businesses that are wanting to build their online store.

Disadvantages of BigCommerce Platform

While it offers you several benefits, it is not without its share of cons:

If you want to go for abandoned cart functionality; you will have to invest a lot of money.
You will have to manually deal with VAT MOSS rates.
Page builder features requires improvement and recently they have made a few updates to make things easier.
Many themes resemble each other and are not really unique.
You can make only limited amount of money, but if you want to go above this limit, you will have to buy an expensive plan on a monthly basis.

In the end it can be said that BigCommerce Enterprise makes it easy for you to set up your online store. It is an ideal platform for both medium and big scale organizations. So reach out to bigcommerce partners and our team will be able to help you in setting up your bigcommerce website.